TRUSTED BY 1,000 STUDENTS TO BUILD GENERATIONAL WEALTH
rock wealth real estate academy
Acquire your first or next property and master the science and blueprint for your generational wealth through real estate — one deal at a time, without using your own money or credit!
TRUSTED BY THOUSANDS OF STUDENTS THAT'VE LEARNED THE GAME OF REAL ESTATE INVESTING
rock wealth real estate academy
The Science & Blueprint for Your Generational Wealth & Freedom Through Real Estate — One Deal at a Time
TRUSTED BY THOUSANDS OF STUDENTS THAT'VE LEARNED THE GAME OF REAL ESTATE INVESTING
rock wealth real estate academy
The Science & Blueprint for Your Generational Wealth & Freedom Through Real Estate — One Deal at a Time
TRUSTED BY THOUSANDS OF STUDENTS TO BUILD GENERATIONAL WEALTH
rock wealth
real estate academy
The Science & Blueprint for Generational Wealth & Freedom — One Deal at a Time
TRUSTED BY THOUSANDS OF STUDENTS TO BUILD GENERATIONAL WEALTH
rock wealth real estate academy
The Science & Blueprint for Generational Wealth & Freedom — One Deal at a Time
Building Wealth in 2025
Sign up below to our FREE EVENT to get the blueprint for building wealth, achieving financial freedom, and mastering real estate investing in 2025.
By providing my phone number, I agree to receive text messages from the business.
TRUSTED BY THOUSANDS OF STUDENTS TO BUILD GENERATIONAL WEALTH
rock wealth real estate academy
The Science & Blueprint for Generational Wealth & Freedom — One Deal at a Time
Building Wealth in 2025
Sign up below to our FREE EVENT to get the blueprint for building wealth, achieving financial freedom, and mastering real estate investing in 2025.
By providing my phone number, I agree to receive text messages from the business.
TRUSTED BY 1,000 STUDENTS TO BUILD GENERATIONAL WEALTH
rock wealth real estate academy
The Science & Blueprint for Generational Wealth & Freedom — One Deal at a Time
TRUSTED BY 1,000 STUDENTS TO BUILD GENERATIONAL WEALTH
rock wealth real estate academy
The Science & Blueprint for Generational Wealth & Freedom —One Deal at a Time
watch this Message From The Founder
We don't teach a niche...
We teach the WHOLE Game!
In a world where everyone niches down into a specific topic, one thing I’ve realized is...
Contracts, leverage & ownership may look different in different real estate sectors, but it’s actually all the same thing!
If you can really understand the core concept beneath it all, you’ll be able to put the deal together & spot massive opportunity constantly in every area of real estate!
What started out as a simple fix & flip for me turned into 9-figure Raw Land development deals.
It was because I started spotting patterns that would lead me from one sector to another & I think it’s important to bring all these concepts into one house. All the resources I have into one house! Because they all power connect & align!
A Message from THE Founder
Found Erik's message valuable?
Get even more by following him on social media!
The TRUTH About WealtH
90% of the world’s wealthiest people invest in real estate.
McDonald’s? Not just a burger company — it’s a real estate empire.
You might be making great money, but if you're trading time for money, you're stuck in a losing game.
People from all industries — healthcare, law, sales, coaching, small business, and more — often have two things in common:
You trade time for money.
You pay too much in taxes without an investment vehicle to grow your wealth.
Real wealth is built through LEVERAGE & OWNERSHIP. It's time to break free.
Let me teach you how I built and designed this incredible life of freedom, success, wealth, happiness, peace, impact and purpose. BUT IT ALL STARTED WITH REAL ESTATE!
Think you need money to get started? That’s what everyone thinks—and that’s why so many don’t even try. This is your advantage:
No Money or Credit Needed:
Over 60% of successful first-time real estate investors used creative strategies like seller financing to secure deals.
Leverage Opportunities:
90% of millionaires attribute their wealth to real estate, often using strategies that maximize other people’s resources.
See What Others Don’t:
Once you learn the same rules that changed my life, you’ll start spotting opportunities everywhere and know exactly how to turn them into successful deals.ome stuff
Opportunities are everywhere, and once you learn the same rules that changed my life, you’ll never see the world the same again. You’ll spot opportunities everywhere and start thinking about how to piece together deals to make them work for you!
The TRUTH About WealtH
90% of the world’s wealthiest people invest in real estate.
Remember... McDonald’s is NOT a burger company — it’s a real estate empire.
Doctors, lawyers, engineers & high-paid professionals? Many make great money, but struggle to build lasting wealth.
Why? because they trade time for money and that's a losing game.
The TRUTH About WealtH
90% of the world’s wealthiest people invest in real estate.
Remember... McDonald’s is NOT a burger company — it’s a real estate empire.
Doctors, lawyers, engineers & high-paid professionals? Many make great money, but struggle to build lasting wealth.
Why? because they trade time for money and that's a losing game.
I've worked with people in so many different industries...
doctors, nurses, lawyers, architects, men & women who serve, first responders, police, firefighters, realtors, door-to-soor salesman, athletes, retirees, MLM, teachers, online coaches, small business owners & entrpreneurs from all walks of life...
and often there's TWO things that all of them have in common:
They all trade time for money!
They pay too much in taxes! They have no investment vehicle that protects, preserves and grows their money while they sleep.
Real wealth is built through LEVERAGE & OWNERSHIP.
The problem?
Most people don't know the rules.
They think they need money to start.
They believe wealth is only for the lucky or privileged.
That ends here.
The problem?
Most people don't know the rules.
They think they need money to start.
They believe wealth is only for the lucky or privileged.
That ends here.
True wealth isn’t about working harder — it’s about working smarter by leveraging opportunities and building ownership.
Here’s how the wealthy use real estate to create lasting wealth:
Wealth isn’t earned — it’s built.
True wealth comes from leverage and ownership, not trading time for money.
The wealthy make their money work for them through smart investments. And real estate is the #1 tool for building generational wealth.
Most people never learn how to play the game—that’s where Rock Wealth Real Estate Academy comes in.
This step-by-step program has helped students close their first real estate deal within 3 months.
Learn the strategies, take action, and start building the life you’ve always wanted. Your path to financial freedom starts here.
True wealth isn’t about working harder—it’s about working smarter by leveraging opportunities and building ownership.
The answer lies in one powerful truth: Wealth isn’t earned… it’s built.
Wealth isn’t earned—it’s built.
True wealth comes from leverage and ownership, not trading time for money.
The wealthy make their money work for them through smart investments. And real estate is the #1 tool for building generational wealth.
Most people never learn how to play the game—that’s where Rock Wealth Real Estate Academy comes in.
This step-by-step program has helped students close their first real estate deal within 3 months.
Learn the strategies, take action, and start building the life you’ve always wanted. Your path to financial freedom starts here.
INTRODUCING
Rock Wealth REAL ESTATE ACADEMy
At Rock Wealth Real Estate Academy, we teach you the exact steps to get your first deal (or your next big one that will change your life), master the game of real estate, & unlock true financial freedom.
ONE DEAL changes everything.
"The world looks different when you own it."
What You’ll Learn Inside Rock Wealth Real Estate Academy:
1
How Wealth Is Really Built
Learn the rules to the game they don’t teach you in school. Break free from the myths about earning and saving your way to wealth.
Discover why owning real estate assets is the fastest, most reliable path to financial freedom.
2
How to Close Your First Deal
Step-by-step guidance on how to find, evaluate, and secure your first real estate opportunity…even if you have no experience.
Learn the secrets of contracts, negotiations, and spotting opportunities that others miss.
3
The Power of Passive Income
Why real estate is the ultimate freedom generator, allowing you to earn money while you sleep.
Build a portfolio that pays you month after month, year after year.
4
Real Strategies, Real Results
Learn proven techniques used by seasoned investors to turn properties into profits.
Get insider knowledge on building equity, leveraging other people’s money, and scaling your investments.
WHAT YOU’LL LEARN (THE 15-PILLAR SYSTEM):
1
The First Deal Blueprint
How to find, fund, and close your first real estate deal—even with ZERO money.
2
Mastering Contracts & Negotiations
Learn the language of real estate and how to structure deals that protect you and maximize profits.
3
Wholesaling & Flipping
How to make money fast by flipping contracts or properties—without ever owning them.
4
The BRRRR Method
Buy, Rehab, Rent, Refinance, Repeat—how to recycle the same money over and over.
5
Creative Financing & Raising Capital
Learn how to buy real estate without using your own money (seller financing, hard money, partnerships, and more).
6
Traditional & Hard Money Lending
When to use banks vs. private lenders—and how to leverage Other People’s Money (OPM).
7
Tax Strategies That Keep You Rich
How the wealthy legally pay less in taxes using refinancing, accelerated depreciation, 1031 exchanges, and strategic write-offs.
8
The Power of Refinance & Debt Strategy
Why smart investors love debt—and how to turn your properties into cash-flow machines.
9
Multi-Family & Commercial Investing
Bigger deals = bigger paydays. Learn how to scale from single-family homes to apartment buildings, commercial properties, and land development.
10
Land, Entitlements & Development
Unlock the real game of real estate—raw land, zoning, and turning dirt into dollars.
11
The Art of Strategic Partnerships
Why relationships are everything in real estate—and how to leverage investors, lenders, contractors, and deal-makers to scale fast.
12
Building a Powerful Brand in Real Estate
Influence and branding are your most powerful tools. Learn how to amplify your reputation and attract endless deals, partners, and capital—without chasing.
13
Leadership, Purpose, Impact & Emotional Mastery
Winning in real estate starts with mastering yourself. Learn how to think, negotiate, and lead with purpose. You won’t just be another investor—you’ll become a mission-driven investor, creating lasting impact.
14
How to Scale from Small Deals to Big Deals
The truth? Bigger deals are often easier than smaller ones—once you know the game.
15
The Real Estate Wealth Accelerator
A step-by-step blueprint to scale from one deal to an empire. Build the right team, systems, strategies, resources, and relationships to create the life you’ve always wanted.
WHAT MAKES THIS DIFFERENT?
Most courses teach theory. We teach RESULTS.
Step-by-Step System – No fluff. Just actionable strategies that work.
Real-World Application – Learn from someone who has actually built wealth in real estate.
Community & Network – Connect with like-minded people who are winning in real estate.
Resources – Get access to everything you need to find, secure, close, and execute your first or next big deal.
Relationships – Gain direct access to top real estate experts through regular coaching calls, helping you build valuable connections.
This isn’t just about making money — it’s about escaping the rat race forever.
THE BIGGEST LIE: ‘I DON’T HAVE MONEY’
If you think you need money to invest in real estate, you’ve been lied to.
📌 The wealthy don’t buy real estate with their own money. They use:
Other people’s money (OPM)
Seller financing
Hard money lenders
Private investors
Partnerships
And I’ll teach you exactly how to do the same.
THE BIGGEST LIE: ‘I DON’T HAVE MONEY’
If you think you need money to invest in real estate, you’ve been lied to.
📌 The wealthy don’t buy real estate with their own money. They use:
Other people’s money (OPM)
Seller financing
Hard money lenders
Private investors
Partnerships
And I’ll teach you exactly how to do the same.
WHAT MAKES THIS DIFFERENT?
Most courses teach theory. We teach RESULTS.
🔹 Step-by-Step System – No fluff. Just actionable strategies that work.
🔹 Real-World Application – Learn from someone who has actually built wealth in real estate.
🔹 Community & Network – Connect with like-minded people who are winning in real estate.
🔹 Resources – Get access to everything you need to find, secure, close, and execute your first or next big deal.
🔹 Relationships – Gain direct access to top real estate experts through regular coaching calls, helping you build valuable connections.
This isn’t just about making money — it’s about escaping the rat race forever.
What makes Rock Wealth Real Estate Academy stand out from other courses?
Real Results
This is about getting you to your first deal fast. No fluff, no theory — just practical, actionable steps.
Proven Blueprint
These are the exact methods that have helped others go from zero to their dream life through real estate.
Supportive Community
You’ll join a network of like-minded individuals all working toward the same goal, with access to live coaching, Q&A sessions, and expert advice.
BENEFITS OF Rock Wealth Real Estate Academy
Deal Sourcing
The best deals are off-market and hidden. We use strategies like networking with brokers, using public records, zoning maps, and identifying properties where the owners are motivated to sell. I’ll teach you how to target the right assets with the greatest potential for value-add improvements and cash flow.
Commercial & Multifamily Expertise
Understand key metrics like cap rates, NOI (Net Operating Income), and the 2x value-add formula. Learn how to identify markets with strong job growth, low vacancy rates, and high demand for rental housing.
Underwriting Tools
I’ll give you easy-to-use calculators that break down every deal... purchase price, renovation costs, financing terms, and projected cash flow. You’ll learn how to analyze deals that cash flow immediately and grow in value over time.
Due Diligence
From property inspections to legal compliance, I’ll show you how to assess risks before closing. You’ll also learn how to negotiate contingencies that protect your investment and secure better terms.
Seller Financing
Most sellers aren’t even aware they can offer financing. I’ll teach you how to position the offer, using tax advantages and steady payments to convince sellers to partner with you. It’s a win-win strategy that avoids banks and keeps costs low.
Raising Capital
Private investors want one thing: security. I’ll teach you how to present deals in a way that mitigates risk for them while showcasing the upside. You’ll also learn how to network and build relationships that open doors to unlimited funding.
Scaling Your Portfolio
Scaling starts with automation. I’ll teach you how to systematize property management, tenant relations, and deal analysis so you can focus on growth. Learn how to delegate effectively and create a business that runs itself.
Weekly Progress Framework
Each week, you’ll have a clear action plan: sourcing new deals, making offers, following up with sellers, and analyzing your progress. This keeps you accountable and constantly moving forward.
Hands-On Support
Unlike other programs, I don’t just give you information… I work with you directly. From troubleshooting deals to navigating challenges, I’ll be your partner in every step of the process.
Endless Opportunities
Real estate isn’t a one-size-fits-all game. I’ll teach you how to see opportunities others miss: raw land that can be rezoned, multifamily properties with high vacancies, or commercial spaces that can be repurposed. Once you have the knowledge, you’ll see deals everywhere.
One deal can change the trajectory of your life. Close your first or next deal and join the 90% of millionaires who built their wealth through real estate, earning dividends that will pay you for a lifetime.
Join the Rock Wealth Real Estate Academy today and let me help you turn your dreams into reality... one deal at a time.
WHY REAL ESTATE? THE NUMBERS DON’T LIE.
🚨 86% of small business owners don’t even make $100K/year.
🚨 60% of those small businesses will be out of business by the end of this year.
🚨 94% of homeowners have NEVER invested in real estate beyond their primary home.
🚨 1% of the world invests in real estate for wealth!
🚨 That 👆1% control the world!
meanwhile...
✅ 90% of millionaires invest in real estate as the core asset that makes up the majority of their net worth.
✅ Real estate is the only asset that appreciates, cash flows and gives MASSIVE tax benefits.
✅ The wealthiest business owners? They own the land their businesses sit on!!!
We are becoming a rentor nation!
The real wealth was always and will always be tied to leverage, ownership & real estate.
🚀 THE POWER OF LEVERAGE & OWNERSHIP
McDonald’s isn’t a burger business. It’s a REAL ESTATE EMPIRE!
🚀 Wealth is NOT built by trading time for money.
A doctor making $1,500/hour still works for money.
A business owner without real estate is one bad month away from failure.
Real estate investors? They own assets that pay them forever.
The moment you understand LEVERAGE & OWNERSHIP — you’ll never see money the same way again. In fact, you’ll never see the world the same again.
When you learn how to see correctly… you’ll see opportunity everywhere!
Next time you’re flying into any city in America, look down at the ground!
Everything you see started out as a simple dream in someone’s mind!
All those buildings you see started out as one simple contract!
The dream life you desire, the dream life you've always wished you had since you were
a kid is built through real estate. It's not built in a small business or your 9 to 5.
Real estate is the key that turns your childhood vision into reality —
the vehicle that takes you from dreaming to living.
When you learn how to see correctly… you’ll see opportunity everywhere!
Next time you’re flying into any city in America, look down at the ground!
Everything you see started out as a simple dream in someone’s mind!
All those buildings you see started out as one simple contract!
The dream life you desire, the dream life you've always wished you had since you were
a kid is built through real estate. It's not built in a small business or your 9 to 5.
Real estate is the key that turns your childhood vision into reality —
the vehicle that takes you from dreaming to living.
WHO IS THIS FOR?
✅ Tired of the 9-to-5 grind and ready for real freedom?
✅ A small business owner who’s making money but not building wealth?
✅ A high-income earner (doctor, lawyer, entrepreneur) who’s getting crushed by taxes?
✅ Someone who wants out of the rat race and into the wealth game?
This academy is built for YOU.
WHO IS THIS FOR?
✅ Tired of the 9-to-5 grind and ready for real freedom?
✅ A small business owner who’s making money but not building wealth?
✅ A high-income earner (doctor, lawyer, entrepreneur) who’s getting crushed by taxes?
✅ Someone who wants out of the rat race and into the wealth game?
This academy is built for YOU.
Endorsed by Ben Newman
#1 Continual Peak Performance Coach, TOP 50 Speaker and 2x Wall Street Journal Best-Selling Author
Ready to make your first deal?
Your entire life can change with one real estate deal.
Don't wait for another year stuck in the same place.
Join Rock Wealth Real Estate Academy today and start building generational wealth
— one deal at a time.
Here’s What You Get When You
JOIN Rock Wealth Real Estate Academy
Course Content: Learn the strategies that work and how to implement them.
Group Coaching: Get 1 year of focused coaching and mentorship to keep you moving forward.
Comprehensive Modules: Dive into in-depth, step-by-step modules covering every fundamental of real estate from A to Z — so you can build unshakable expertise and confidence in the industry.
Weekly Calls: Gain insights that will help you build the dream life you deserve and scale your wealth.
A Community of Hustlers: Connect with like-minded individuals who are playing the game at a high level.
Exclusive Access to the Best Minds & Networks in Real Estate: Meet the most influential real estate leaders and learning directly from top experts who will regularly teach and connect you to the best relationships and resources in the industry.
Unique Discounts to Events: Enjoy exclusive discounts on events, giving you VIP access to game-changing insights and networking opportunities.
Regular Networking & Mastermind Meetups: Join regular in-person and virtual meetups where you’ll network with top real estate investors, share insights, and build powerful connections to accelerate your success.
Discounts on Brand Management & Done-for-You Agency Services: Get exclusive discounts and let our expert team takes your brand to the next level — handling everything from A to Z so you can dominate your industry!
Free Access to 90-Day CEO Course: We’re giving away this free resource to help you build your business while mastering the game of real estate investing.
Limited one-Time Bonus
Act now — upgrade from a 6-month to a full-year membership for just a small additional investment, but only for a limited time!
investment options
monthly payment
$2,000/month
for 3 months
one-time full payment
$5,000
(save $1,000)
Here’s What You Get When You
JOIN Rock Wealth Real Estate Academy
Course Content: Learn the strategies that work and how to implement them.
Group Coaching: Get 3 months of focused coaching and mentorship to keep you moving forward.
Weekly Calls: Gain insights that will help you build the dream life you deserve and scale your wealth.
A Community of Hustlers: Connect with like-minded individuals who are playing the game at a high level.
investment options
monthly payment
$2,000/month
for 3 months
one-time full payment
$5,000
(save $1,000)
Upgrade your experience and become a VIP!
Don’t miss your chance to unlock exclusive VIP access, where you’ll gain premium perks, personalized support directly from Erik Rock,
and insider opportunities designed to elevate your Rock Wealth Real Estate Academy experience and fast-track your success!
Platinum
VALUED $20,000
Everything included in Rock Wealth Real Estate Academy
Bi-weekly calls in Erik Rock Platinum Elite Mastermind
Exclusive Networking and Masterminding Opportunities
diamond
VALUED $30,000
1:1 Single Wealth Building Session with Erik Rock
Bi-weekly Calls in Erik Rock Platinum Elite Mastermind
Everything included in Rock Wealth Real Estate Academy
Exclusive Networking and Masterminding Opportunities
VIP ELITE
VALUED $75,000
1:1 Bi-weekly Wealth Building Sessions with Erik Rock
Bi-weekly Calls in Erik Rock Platinum Elite Mastermind
Everything included in Rock Wealth Real Estate Academy
Exclusive Networking and Masterminding Opportunities
course content topics
Understanding Real Estate Basics
Types of Real Estate
Wholesaling
How to Run Comparables
Brokers, Lenders, Contractors, Inspectors, Attorneys
Hard Money vs. Private Money
The Art of the Deal: Framing Offers with Win-win Outcomes
Conquering Fear
Overcoming Analysis Paralysis
Staying Calm Under Pressure
Building Self-Belief through Small Wins
Rewiring Your Mindset for Abundance
The Power of Rapport
Building Trust with Sellers, Buyers, and Team Members
Building your Network in Real Estate
Crafting a Personal Story that Inspires Trust and Connection
Finding Common Ground in Tough Conversations
Leveraging Systems
CRM Tools for Lead Management
Prioritizing High-Value Activities in Real Estate
Moving from One Deal to a Portfolio
Building a Powerful Personal Brand
Using Social Media to Attract Deals and Investors
Ethos, Pathos, Logos: Building Trust, Emotion, and Logic
Digital Advertising: Facebook, Google Ads, Instagram
Understanding Money
Basics of Credit, Leverage, and Cash Flow
The Power of Equity and Appreciation
Knowing When to Walk Away from a Deal
Becoming a Leader
Inspiring and Motivating Your Team
Defining your Mission in Real Estate
Stoicism in Real Estate
Handling Unexpected Challenges with Grace
Staying Laser-Focused on your First Deal
Reviewing Deals to Learn and Improve
Moving from Education to Execution
Bouncing Back from Failed Deals
BENEFITS OF ROCK WEALTH REAL ESTATE ACADEMY
DEAL SOURCING
The best deals are off-market and hidden. We use strategies like networking with brokers, using public records, zoning maps, and identifying properties where the owners are motivated to sell. I'll teach you how to target the right assets with the greatest potential for value-add improvements and cash flow.
COMMERCIAL & MULTIFAMILY EXPERTISE
Understand key metrics like cap rates, NOI (Net Operating Income), and the 2x value-add formula. Learn how to identify markets with strong job growth, low vacancy, and high demand rental housing
Underwriting Tools
I’ll give you easy-to-use calculators that break down every deal... purchase price, renovation costs, financing terms, and projected cash flow. You’ll learn how to analyze deals that cash flow immediately and grow in value over time.
Due Diligence
From property inspections to legal compliance, I’ll show you how to assess risks before closing. You’ll also learn how to negotiate contingencies that protect your investment and secure better terms.
Seller Financing
Most sellers aren’t even aware they can offer financing. I’ll teach you how to position the offer, using tax advantages and steady payments to convince sellers to partner with you. It’s a win-win strategy that avoids banks and keeps costs low.
Raising Capital
Private investors want one thing: security. I’ll teach you how to present deals in a way that mitigates risk for them while showcasing the upside. You’ll also learn how to network and build relationships that open doors to unlimited funding.
Scaling Your Portfolio
Scaling starts with automation. I’ll teach you how to systematize property management, tenant relations, and deal analysis so you can focus on growth. Learn how to delegate effectively and create a business that runs itself.
Weekly Progress Framework
Each week, you’ll have a clear action plan: sourcing new deals, making offers, following up with sellers, and analyzing your progress. This keeps you accountable and constantly moving forward.
Hands-On Support
Unlike other programs, I don’t just give you information… I work with you directly. From troubleshooting deals to navigating challenges, I’ll be your partner in every step of the process.
Endless Opportunities
Real estate isn’t a one-size-fits-all game. I’ll teach you how to see opportunities others miss: raw land that can be rezoned, multifamily properties with high vacancies, or commercial spaces that can be repurposed. Once you have the knowledge, you’ll see deals everywhere.
Upgrade your experience and become a VIP!
Don’t miss your chance to unlock exclusive VIP access, where you’ll gain premium perks, personalized support directly from Erik Rock,
and insider opportunities designed to elevate your Rock Wealth Real Estate Academy experience and fast-track your success!
Platinum
VALUED $20,000
Everything included in Rock Wealth Real Estate Academy
Bi-weekly Calls in Erik Rock Platinum Elite Mastermind
Exclusive Networking and Masterminding Opportunities
diamond
VALUED $30,000
1:1 Single Wealth Building Session with Erik Rock
Bi-weekly Calls in Erik Rock Platinum Elite Mastermind
Everything included in Rock Wealth Real Estate Academy
Exclusive Networking and Masterminding Opportunities
VIP ELITE
VALUED $75,000
1:1 Bi-weekly Wealth Building Sessions with Erik Rock
Bi-weekly Calls in Erik Rock Platinum Elite Mastermind
Everything included in Rock Wealth Real Estate Academy
Exclusive Networking and Masterminding Opportunities
Right now, you’re standing at a crossroads...
You can keep living the life you’ve been sold, working hard for someone else’s dream… or you can choose to step into the world of ownership, freedom, and wealth.
The choice is yours. But the truth is, no one is coming to save you. If you want the life you’ve always dreamed of, you need to take action now.
course content topics
Understanding Real Estate Basics
Types of Real Estate
Wholesaling
How to Run Comparables
Brokers, Lenders, Contractors, Inspectors, Attorneys
Hard Money vs. Private Money
The Art of the Deal: Framing Offers with Win-win Outcomes
Conquering Fear
Overcoming Analysis Paralysis
Staying Calm Under Pressure
Building Self-Belief through Small Wins
Rewiring Your Mindset for Abundance
The Power of Rapport
Building Trust with Sellers, Buyers, and Team Members
Building your Network in Real Estate
Crafting a Personal Story that Inspires Trust and Connection
Finding Common Ground in Tough Conversations
Leveraging Systems
CRM Tools for Lead Management
Prioritizing High-Value Activities in Real Estate
Moving from One Deal to a Portfolio
Building a Powerful Personal Brand
Using Social Media to Attract Deals and Investors
Ethos, Pathos, Logos: Building Trust, Emotion, and Logic
Digital Advertising: Facebook, Google Ads, Instagram
Understanding Money
Basics of Credit, Leverage, and Cash Flow
The Power of Equity and Appreciation
Knowing When to Walk Away from a Deal
Becoming a Leader
Inspiring and Motivating Your Team
Defining your Mission in Real Estate
Stoicism in Real Estate
Handling Unexpected Challenges with Grace
Staying Laser-Focused on your First Deal
Reviewing Deals to Learn and Improve
Moving from Education to Execution
Bouncing Back from Failed Deals
Right now, you’re standing at a crossroads...
You can keep living the life you’ve been sold, working hard for someone else’s dream… or you can choose to step into the world of ownership, freedom, and wealth.
The choice is yours. But the truth is, no one is coming to save you. If you want the life you’ve always dreamed of, you need to take action now.
Don’t Just Take Our Word for It –
Hear From Those Who’ve Done It
"Erik's depth of knowledge in real estate investing and asset leveraging was truly mind-blowing! It introduced me to a world I had never fully understood."
Melissa Dlugolecki
7 figure Growth + Scaling Expert
"Erik's depth of knowledge in real estate investing and asset leveraging was truly mind-blowing! It introduced me to a world I had never fully understood."
Melissa Dlugolecki
7 figure Growth + Scaling Expert
"Erik Rock is a force of nature. He embodies passion, energy, and purpose in everything he takes on. His contagious enthusiasm has a remarkable way of inspiring and motivating others. Collaborating with Erik in regular masterminds has been nothing short of extraordinary."
DAN MARTELL
$100M Holding Company
"Erik Rock is a force of nature. He embodies passion, energy, and purpose in everything he takes on. His contagious enthusiasm has a remarkable way of inspiring and motivating others. Collaborating with Erik in regular masterminds has been nothing short of extraordinary."
DAN MARTELL
$100M Holding Company
"Erik is the epitome of what a passionate entrepreneur should aspire to be like and like if they want to scale their companies and personal brand."
Dan Flyshman
Investor in 43 companies
"Erik is the epitome of what a passionate entrepreneur should aspire to be like and like if they want to scale their companies and personal brand."
Dan Flyshman
Investor in 43 companies
"Erik is a FORCE. It's been an honor and privilege to have him as a coach, as I unfold/open the next chapter in my life and business. Erik lives and breathes his passion which you will feel every ounce of, through his coaching. I hold so much respect and gratitude that this force came into my life! Tears of joy, Erik!"
Rachael holzhauser
Top Producer / REALTOR®, The Agency
Don’t Just Take Our Word for It –
Hear From Those Who’ve Done It
Erik’s programs don’t just change businesses – they change lives. Here’s what his clients have to say about their journeys.
"Erik's depth of knowledge in real estate investing and asset leveraging was truly mind-blowing! It introduced me to a world I had never fully understood."
Melissa Dlugolecki
"Erik Rock is a force of nature. He embodies passion, energy, and purpose in everything he takes on. His contagious enthusiasm has a remarkable way of inspiring and motivating others. Collaborating with Erik in regular masterminds has been nothing short of extraordinary."
DAN MARTELL
"Erik is the epitome of what a passionate entrepreneur should aspire to be like and like if they want to scale their companies and personal brand."
Dan Flyshman
"Erik is a FORCE. It's been an honor and privilege to have him as a coach, as I unfold/open the next chapter in my life and business. Erik lives and breathes his passion which you will feel every ounce of, through his coaching. I hold so much respect and gratitude that this force came into my life! Tears of joy, Erik!"
Rachael holzhauser
MEET ERIK ROCK
The Mentor Who Transforms Hustlers Into High Performers
Erik Rock built his name in retail, helping transform his small family furniture operation into one of the largest brick-and-mortar furniture and jewelry consignment operations in the country. His success in retail paved the way for ventures in real estate, commercial land development, and raw land entitlements. His keen eye for opportunity and unique leverage landed him deals that he transformed into valuable partnerships along the way.
Erik wears many hats, including:
National Speaker
Investor
CEO of a media and brand agency
Transformation expert
Host of the Man on a Mission Podcast
Founder of the Rock Wealth Real Estate Academy
Through proven systems driven by purpose and mission, he helps leaders unlock their highest potential, teaches the game of wealth through investing, and helps create lasting legacies that drive powerful change in the world.
Passionate about protecting innocence, Erik dedicates his efforts to charitable causes, particularly those benefiting children, and shares insights from his journey to inspire others to elevate their lives and businesses.
MEET ERIK ROCK
The Mentor Who Transforms Hustlers Into High Performers
Erik Rock’s journey from sleepping on an air mattress in his furniture store to building a $100 million real estate portfolio is proof of his hustle and success.
Proven Expertise:
Over 2 decades of experience, Erik has closed over countless deals across residential, commercial, and multifamily real estate.
Massive Success:
Built a portfolio worth over $100 million, joining the 90% of millionaires who attribute their wealth to real estate.
High-Performance Coach:
Mentored over 1,000 entrepreneurs, CEOs, and pro athletes, helping them scale their businesses and achieve financial freedom.
Results-Driven Mentor:
Founder of Rock Wealth Real Estate Academy, where students can close their first deal within 3 months using his step-by-step blueprint.
Through his work, Erik has helped entrepreneurs, CEOs, pro athletes, and driven individuals scale their businesses and create the life they dream of. Now, he’s ready to help you do the same through Rock Wealth Real Estate Academy.
With nearly two decades of expertise, Erik Rock is here to guide you in building your empire.
This Academy is built for YOU.
The moment you understand LEVERAGE & OWNERSHIP, you’ll never see money the same way again.
In fact, you’ll never see the world the same way again.
This Academy is for YOU.
The moment you understand LEVERAGE & OWNERSHIP, you’ll never see money the same way again.
In fact, you’ll never see the world the same way again.
If you want to build a brand in real estate,
you need the best in the business. That’s us.
Want to take your real estate brand to the next level and dominate the market? Let’s turn your vision into a brand that commands attention — and closes deals with done-for-you branding, management & systems built for market domination.
Want to take your real estate brand to the next level and dominate the market?
Let’s turn your vision into a brand that commands attention — and closes deals
with done-for-you branding, management & systems built for market domination.
BUILD YOUR BRAND
Elevate Your Real Estate Brand with Cutting-Edge Marketing & Growth Tools
Your brand is your first impression — make it unforgettable. With expert branding, powerful strategies, and top-tier tools, we craft a real estate brand that attracts the right clients and sets you apart. Every detail is designed to reflect your vision and position you for success.
SLAY OS
Power Your Real Estate Business with Proven Systems
One password, one dashboard for your entire business. Use the same cutting-edge systems that built a multi-million-dollar brand. From prospecting to client experience, our backend software automates every step — so you never lose a lead or deal again.
Power Your Real Estate Business with Proven Systems
One password, one dashboard for your entire business. Use the same cutting-edge systems that built a multi-million-dollar brand. From prospecting to client experience, our backend software automates every step — so you never lose a lead or deal again.
